Servitization: Extended Business Model for more Revenue and Profit

Af Christer Karlsson, Professor, PhD, CBS,

Extending the business model to include offering not only the product and basic services but also the performance of the product, or even operating that product or service within your customer’s organization is growing. It is called Servitization and offers many opportunities of increased revenue and profit but also stronger customer relations. Many firms are on their servitization journey but too many have not explored the opportunities. This article gives you many insights on what Servitization is and how to do it.

Established manufacturing firms see the opportunities to extend their businesses following the value chain in direction ‘downstream’ to the customer and consumer. This is a response to the opportunity to extend the businesses, when customers buying products increasingly ask for more services. Customer needs are changing and so are their buying practices and processes. Hence,…
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Author: Christer Karlsson

Christer Karlsson is professor of innovation and operations management at CBS, concurrently professor at EIASM (European Institute for Advanced Studies in Management) in Brussels, and professor emeritus at Stockholm School of Economics. A laureate of IVA; Royal Swedish Academy of Engineering Sciences. He is a founder of both EurOMA (European Operations Management Association) and IPDMC (Innovation and Product Development Management Conference). He got his M.Sc. and Ph.D. from Chalmers University of Technology, Gothenburg. Member of several editorial boards of leading professional journals such as International Journal of Operations and Production Management (IJOPM), and Journal of Product Innovation Management (JPIM).


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Uddannelsen er ikke datosat grundet COVID-19. Er du interesseret i uddannelsen, kan du tilmelde dig på siden. Vælg ”betal med faktura”. Du vil blive kontaktet, når fremmøde undervisning igen er muligt. Vi udsender naturligvis ikke en faktura før et endelig ønske om deltagelse er bekræftet. Skulle du have spørgsmål så kontakt os endelig på

Why seek certification – APICS CSCP?
The APICS CSCP program is the first and only supply chain certification that encompasses the end-to-end global supply chain. APICS CSCP designees gain the skills to effectively manage global supply chain activities that involve suppliers, plants, distributors, and customers located around the world.

Earning the CSCP credential makes you a recognized expert in the supply chain field. This professional distinction sets you apart from your colleagues, proving your high level of knowledge and skills. It makes you a more valuable asset to your organization, keeping you and your organization more competitive in today’s economy.
Module 1 – Supply Chain Design

Considering inputs and objectives of supply chain management strategy
Recognizing and resolving misalignments and gaps
Accounting and financial reporting information, strategic analysis tools, and economic considerations
Designing the supply chain while understanding and working within business considerations
Designing fulfillment strategies and products for different markets and requirements
Understanding electronic business considerations and key technology applications

Module 2 – Supply Chain Planning and Execution

Understanding implementation tools including project management processes and communication
Procuring and delivering goods and services using supply chain management
Using demand management, including demand forecasting and prioritization
Using master planning, master scheduling, and sales and operations planning (S&OP)
Managing, planning, and controlling inventory
Understanding the effects of inventory on financial statements and inventory-related cost categories
Managing supply based on total cost of ownership and make-versus-buy analysis
Developing supply plans based on buyer-supplier relationships
Logistics, warehouse, and transportation management, forecasting, and planning
Making considerations for monetary, regulatory, and trade conditions
Segmentation of customer-focused marketing, customers, suppliers, and other partners
Fundamentals of supplier relationship management (SRM) and customer relationship management (CRM)
 Managing reverse logistics and waste

Module 3 – Supply Chain Improvement and Best Practices

Standards, regulations, and sustainable best practices compliance
International standards and considerations for import/export, intellectual property, licensing, tax and accounting, and labor laws
Corporate social responsibility for sustainability, UN Global Compact, and GRI initiatives
Accreditations, certifications, and standards for quality, environment, social, and safety objectives
Identifying, assessing, classifying and responding to risks
Compliance, security, and regulatory concerns
Improving the supply chain through measuring and analyzing performance using supply chain metrics focused on customers, financial reports, and operational practices, and customer service
Utilizing continuous improvement and change management techniques and principles, including lean and just-in-time

Who is the APICS CPIM program designed for?

Employees with direct influence on supply chain
Department and division management
Functional management
Employees in cross-functional departments

Education: Bachelor’s degree or higher
Key Industries: Manufacturing, Consulting, Consumer products, Information, Food & Beverage, Electronics, Services, Education, Transportation, Health Care, Government, Communications Retail
Titels: Consultants, Materials Manager, anything with Supply Chain in title, Analysts, Director, Logistics Manager, Purchasing Manager, Operations Manager, Buyer, Project Manager
Years in field: Distributed evenly across all ranges < 4 to 15+ years.

APICS CSCP helps employees developcompetencies to manage complex worldwide supply chain activities involving suppliers, plants, distributors and customers in a global environment

proven knowledge and organizational skills to strategically streamline operations.

APICS CSCP designees have the knowledge and skills to

positively affect lead times, inventory and bottom-line profitability
interact with existing resources and your ERP system to increase the efficiency of the workplace environment
create consistency and foster collaboration through best practices, common terminology and corporate-wide communication
achieve greater confidence and industry recognition

APICS CSCP helps organizations by

creating common understanding, vocabulary, processes and frameworks within their entity to address their supply chain challenges and opportunities
boosting productivity, collaboration and innovation
enabling interdepartmental movement through collaboration and a consistent foundation.

APICS CSCP helps your employees

design successful supply chain strategies using global standards and common terminology
effectively manage supplier and customer relationships
enhance logistics, technology and data integration to improve performance
increase customer satisfaction and bottom-line results

CSCP information
Click here for more CSCP information from APICS  

Tidligere deltager udtaler
“Jeg har tidligere taget APICS CPIM forløbet, derfor var det et naturligt valg i min faglige kompetanceudvikling at gennemføre CSCP uddannelsen. Jeg mener, at jeg har fået en større viden, så jeg nu har en mere helhedsorienteret tilgang til jobbet og de daglige udfordringer. Som deltager i diverse supply chain projekter og Continuous improvement forløb, er det en kæmpe fordel, at have den teoretiske ballast som CSCP uddannelsen giver. Desuden var det meget inspirerende, at møde andre Supply Chain Specialister på kurset, og en god mulighed for at udvide netværket.”
Mads Strandløv Nørgaard, Planning Specialist, Dako Management
Wout Verwoerd is an enthusiastic and professional sparring partner for companies in the field of logistics, lean thinking and supply chain management in his roles as speaker, educator, trainer, course developer, coach, consultant and project manager.
Price members:  Kr. 27.235,-.

Price non- members:  Kr. 31.235,-

All prices are excl. test and VAT. The price for test is EUR 955,- for members of APICS and EUR 1.090, – for non-members of APICS – provided you have taken the program through + kr 250, in administration fee. If you need to take a re-examination, you must go 14 days before you can go again. The price for retake is EUR 435,- + kr. 250,- in administration fee.
Preparation to the test
When you prepare for an APICS CPIM test, there is a wide range of options that you can choose to use. The instructor sends a class code to all students, giving you access to the APICS learning environment, where you can see the answers to the assignments in the book as well as additional test questions. There is also a final test, where you can get a sense of how far you are in preparation for the exam. The instructor often also provides access to additional material and adds additional multiple choice questions. Therefore you have all the options to improve you for the test.
Test Registration
See here how to register for APICS test.
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Aktiviteter Se alt > åbner op for et brag af en konference i København til september. Det er således vores håb, at COVID-19 til den tid er så meget under kontrol, at vi har mulighed for at mødes fysisk. Også når vi er en større mængde Lean og Industri 4.0 entusiastiske mennesker, der stimler sammen.

Vi vil naturligvis sørge for rigtig god plads i konferencelokalet og at alle gældende COVID-19 foranstaltninger overholdes.

Indholdet til konferencen har været i støbeskeen længe. Og vi tør godt love, at det er et spændende program, der venter.


Arbejdstitlerne på nogle af indlæggene er:

Har Covid-19 ændret retningen for digitaliseringen i danske virksomheder?
Kan excellence indenfor digitalisering og lean kombineres? Klassisk lean kan skabe store resultater og real time data kan bringe virksomheden til næste niveau
Digital twin – den nye normal indenfor forebyggende vedligehold?
Exo-skeletter – når hårdt fysisk arbejde stadig er nødvendigt, et alternativ til dyre robotter?
Advanced analytics og AI i C25 virksomhed
5G på vej, men hvad betyder det?

Bekræftede indlæg: 
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Vi har bedt Pedro D’arezzo Maestrelli, Partner hos Implement Consulting, om at sætte fokus på tolkning af de klassiske LEAN principer i en Industri 4.0 kontekst. Kan vi tale om LEAN på steorider, når øget transparens og connectivity åbner op for helt nye forbedringsmuligheder? Vil forankring af forbedringer blive styrket af en forbedret IT infrastruktur? Og hvad med den menneskelige side? Hvilke potentialer frigøres, når mængden af manuelle opgaver reduceres?

Mads B. Troelsgaard “Hvornår skal vi holde VR møder frem for at bruge Teams eller Zoom?”
COVID-19 har flyttet rigtig mange møder fra møderummet til Teams eller andre platforme foran skærmen. Vi har bedt Mads B. Troelsgaard fra Unity Studios om give bud på næste skridt i udviklingen af digitale mødeformer, hvor Augmented/Virtual Reality lige nu er bedste bud. Hvad skal der til for at vi er klar til at tage teknologien i brug?

Tonia Sideri “Advanced analytics and AI at Novo Nordisk”
Tonia Sideri, Data Strategist and Head of AI hos Novo Nordisk, presents the deployment of a Machine Learning model that can detect production errors from images. She will discuss the benefits that can come from AI/ML and share experiences and learnings from embarking on ML/analytics projects. AI can be an incredible tool, but it does not come without hard work, needing the combination of data, processes, technology, and people.

Peter Hesseldahl “Farvel til ensartethed og goddag til forskelighed – Værdiskabelse i virksomheder efter COVID-19” (Keynote speaker)

På konferencen vil du bl.a. møde Peter Hesseldahl, som er Keynote speaker på Lean og Industri konferencen 2021. Han er også redaktør for digitalomstilling på Mandag Morgen og forfatter til bogen We-economy. Han beskæftiger sig med, hvordan de centrale samfundsmodeller ser ud efter industrisamfundet, og hvor den digitale omstilling bringer os hen. Med COVID-19 på retur har vi bedt Peter forholde sig til, hvilke megatrends, der om et øjeblik bliver de centrale. For virksomheder går bevægelsen væk fra standardvarer, og mod en høj grad af tilpasning til den enkelte kundes behov her og nu. Hør om de megatrends der driver udviklingen, og hvad virksomheder skal mestre i morgen for at gribe mulighederne.

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Se alt >

Nr. 1 2021

Covid-19 Pandemien – på vej mod ”new normal”

Nr. 3 2020

Værdiskabelse via teknologi og netværk

Nr. 2 2020


Nr. 1, 2020

E-handel og last-mile logistik

Nr. 3 2019

Medarbejdere og ledelse

Nr. 2, 2019

Digital Transformation

Nr. 1 2019

Cirkulær økonomi og bæredygtige Supply Chains

Nr. 3 2018


Nr. 2 2018


Nr. 1, 2018


Nr. 3, 2017

Supply Chain Management

Nr. 2 2017

Industri 4.0

Nr 1 2017

Kompetencer og læring

Nr 4 2016

Ledelse anno 2016

Nr 3 2016

Teknologiske Muligheder

Nr. 2 2016

Produktion i Danmark

Nr. 1 2016


Nr. 4 2015

Risikostyring i globale Supply Chains

Nr. 3 2015


Nr. 2 2015

Effektivisering ved Teknologi

Nr. 1 2015

Fra Strategi til Virkelighed

Nr. 4 2014

Big Data

Nr. 3 2014


Nr. 2 2014

Dilemmaer i ledelse

Nr. 1 2014

Outsourcing og Offshoring

Nr. 4 2013

Effektive systemer

Nr. 3 2013

Driftsstyring og ledelse anno 2013

Nr. 2 2013


Nr. 1 2013

Classic Produktion/Logistik

Nr. 4 2012

Hvad kan vi lære af det offentlige?

Nr. 3 2012

Blandede bolcher

Nr. 2 2012

Kundeorientering i Produkt/Service

Nr. 1 2012

Ledelse og Execution

Nr. 4 2011

Store og Små Megatrends

Nr. 3 2011

Data- og IT-anvendelse set fra en ledelses- og forretningsmæssig synsvinkel

Nr. 2 2011


Nr. 1 2011


Nr. 4 2010

Lean på bundlinjen

Nr. 3 2010

Lean og fremtidens arbejdspladser

Nr. 2 2010

Business Transformation

Nr. 1 2010

Managing World Class Performance

Nr. 4 2009

Energi, Miljø & Ressourcer

Nr. 3 2009

SCM & Rekonfigurering

Nr. 2 2009


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